Brand: Gemini & Enigma: Heroes Reborn
Client: Imperative Entertainment

As the exclusive marketing team for Imperative Entertainment, Above/below developed and executed a complete, 360° marketing strategy for the Heroes Reborn Console/PC (Xbox, Playstation and PC) and Mobile/Tablet video games and eBooks.  More than licensed titles, these games successfully extended The Heroes Universe and brought the dormant property to millions of new fans.

The all encompassing digital strategy included Social Media, SEM Advertising, website project management, trailer creative/execution, game play demos, email marketing, creative direction, influencer programs, strategic partnerships, social media advertising and contests.

For additional case studies please Contact Us.